We have some great news for Virtue dealers and players. As you are aware over the last two years, the pandemic has caused major supply chain disruptions and price increases. As we have adjusted on-the-fly to these changes, we have worked behind the scenes to optimize our suppliers, production, and warehousing costs and see now is the best time to deliver LOWER prices to Virtue dealers and customers. Instead of passing on yet another price increase to your customers, Virtue dealers can share some good news for a change.
Bonus - new dealer pricing is effective immediately and dealers will make the same prior margin based on their account tier from now until July 1, 2022. That is a huge discount, so maximize your profits by stocking up before July 1, 2022.
The MSRP pricing will launch to the public with a July Summer Sale on July 1st, 2022.
Retail Pricing after the July sale will continue to be priced at the same "July Sale" Price (at the new MSRP).
MAP has also been updated and the level of discount from MSRP to MAP is 5-10% compared the prior 15-20%.
We still encourage and expect most products to be listed at MSRP with the exception of clearly marketed select item sales of limited duration at MAP (ie, to remain in good standing accounts should not leave items listed at MAP for prolonged periods).
Dealers who have placed large recent orders are encouraged to contact your Virtue sales rep to discuss options for a credit.